Monster Munch Campaign Brief~

Brief: to re-design the character of monster munch and hold a campaign for the new characters~

The idea behind the design is by using the shape of the monster munch crisp to form the outline of the character~

The campaign is mainly target on students in college and universities. It is about the monsters conquering the world by multiplying in horrible speed and occupying all public space such as canteen, corridor, snack vending machine, lecture room, etc. Booth can be set up to recruit "supermunch", people that can eat monster munch as quick or as much as they can to kill the monsters and save the world.